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How do Touchcard coupons work?

Touchcard postcards can include discount codes in two distinct ways. The method preferred by most Touchcard customers is to let the app automatically generate a discount code that gets printed on every postcard.

This type of discount code is advantageous because:

  • Each discount code can only be redeemed once.
  • Each discount code has an expiration date, which adds urgency and increases conversion rates.
  • Redemptions are automatically tracked by the Touchcard application.
10% off coupon

An example of a uniquely generated Touchcard coupon printed on a postcard.

This type of discount only needs to be set up once. After that every postcard sent to a customer automatically gets a unique discount code. Every code generated also gets registered with Shopify and can be viewed in the Discounts menu of your admin panel.

To set this up:

  1. Log into the Touchcard App
  2. Click ‘Edit’ on your Postcard
  3. Make sure the ‘Include discount’ checkbox is ticked (under ‘CONFIGURE’)
  4. Set your Coupon Percentage and expiration (we recommend 15-20%)
  5. Enable the coupon on either side by selecting “Show discount code”
  6. Drag the coupon to a place on the card where it’s visible

Enable Coupon


Place Coupon

That’s it. Any postcard you send from then on will automatically include a unique discount coupon.

Note: There are some limitations with this type of coupon. At the moment it can only be a Percentage Discount (% OFF) coupon. If you wish to instead have a coupon that supports free shipping or a Fixed Amount Discount ($ OFF), then you can use the method below:

  1. Create a coupon in the Shopify Discounts panel. Make sure not to include any restrictions such as expiration dates or usage limits.
  2. Include the coupon in your Postcard design or text. This way every postcard will have the same discount coupon printed on it.
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