As an established brand, Natural Stacks has plenty of experience with customer acquisition. So with lots of new customers coming in the front door, Natural Stacks co-founder, Ben Hebert was looking for a relatively hands-off way to make a personal connection with those customers, while improving brand loyalty and increasing revenue.

Ben had done a little research on Shopify postcard marketing and some of his peers had recommended an app called Touchcard.

Touchcard helps Shopify retailers build brand loyalty and increase repeat orders by automatically printing and mailing high-converting physical postcards straight from Shopify.

Being the smart that he is Ben saw this a unique opportunity to make his customers feel special while adding some dollars to his bottom line.

Using Touchcard helped Ben create a connection his new customers wouldn’t soon forget. As a result, Natural Stacks was able to improve brand loyalty while significantly increasing their monthly sales volume.

Touchcard spent time going back and forth with Ben and his team to create a custom design that represented the Natural Stacks brand (See it below).

They then came up with a solid strategy that used one of Touchcard’s most popular (and effective) features. The result? A 15x return on ad spend and over $10,000 in additional revenue.

Being in a competitive industry with a high repeat purchase rate, Ben knew he had find a way to turn his one-time buyers into loyal customers before his competition got to them.

He decided to use Touchcard’s auto-generated discount feature to print a unique 20% off discount code on each postcard. Ben saw this as a way to reward his new customers and encourage them to come back to his store for a repeat purchase.

Since every discount is unique, Ben was able to set the discount to expire 4 weeks after each initial purchase.

Doing this allowed Ben to target his customers with a timely offer set to expire right as they were getting low on their supplement supply, the perfect time to ask them to come back and make a second purchase.

In just over a month Natural Stacks sent out 664 postcards which generated $10,276 in additional repeat purchases that would not have otherwise occurred.

As a direct results of using Touchcard, Natural Stacks was able to earn an impressive $15 in revenue for every $0.99 they spent on postcards.

With their postcard campaign currently in place, Ben and his team continue to work on bringing new customers in the door knowing that Touchcard will multiply those efforts by increasing repeat purchases, and turning their one-time buyers into repeat customers.

Interested in learning more about Touchcard? Visit the Shopify app store and install Touchcard for free.